Joonas helps companies to create award-winning product-brand stories. From a napkin sketch to the fully packaged final product.
Joonas is a designer with an extensive experience in the startup space and design consulting. He previously served as the Head of Industrial Design at FFORA, a brand created for people with disabilities.
Joonas’ work has been exhibited at e.g. Time Square Design Pavilion, Philadelphia Museum of Art, Art Institute of Chicago and Walker Art Center. His work has also been featured in New York Times, Cosmopolitan, Yle National Broadcast and Helsingin Sanomat.
Honors
Capabilities
Etnographic research
Product - brand narrative
Product strategy & pipeline
Industrial design
Project planning & management
In a Nutshell
2021 - ongoing / Aivan Design Agency, Industrial Designer
Working on projects from product strategy definition to final design. Fast paced, managing projects from start to finish.
2020 / Independent Design & Brand Consultant
Working with clients such as FFORA, Veri, Pelago Bicycles and Genusee Eyewear.
2018-2020 / FFORA, New York / Head of Industrial Design
Company that brings intuitive accessories and fashion to the disabled community.
2017 / Dunne & Raby, New York/ Freelance Designer
The pioneers of critical and speculative design. CAD design and 3D visualizations.
Notable Recognition
2020 Ornamo Designer of the Year Award - Recognition by Finnish Designer’s Organisation
2019-2020 Designs for Different Futures Tour: Philadelphia Museum of Arts, Art Institute of Chicago, Walker Art Center
2019 Accessories Council Design Excellence Award - FFORA Essentials Collection for Wheelchairs
2019 International Design Excellence Award BRONZE - FFORA Essentials Collection for Wheelchairs
2018 International Design Excellence Award GOLD - Moby Children’s Chair
2017 Chicago Good Design Award - Moby Children’s Chair
